Jeanniey is Mercer’s Global Chief Marketing Officer, focused on building a more agile and transparent marketing operation accountable for driving revenue growth through demand creation and strong brand reputation. She believes in leveraging innovative and digital initiatives to help achieve her goals, and her background in education fuels her passion to inspire both consumers and the teams she works with.
Prior to her role at Mercer, Jeanniey was Head of Marketing and Growth for Barnes & Noble, where she drove the transformation of the NOOK business from hardware to app based. Her previous experience includes launching the world’s first digital newsstand for Zinio, growing the business to more than 20 million active consumers. She also launched and ran the global Digital Dialogue business for Ogilvy and Grey Direct’s Global Email Marketing business, establishing the world’s first email marketing practice inside an advertising agency.
Jeanniey holds a master’s degree in teaching from the University of Pittsburgh. A recognized “Woman in Business” and an entrepreneur, she has authored three books and launched five companies, including Ringblingz and the Email Experience Council. Jeanniey was recently named Networker of the Year by the Internet Marketing Association and is the Chairwoman of their Women’s Leadership Group. She also serves on the board of MarketingEDGE and as an advisor for select high-potential start-ups.