Michelle Bottomley is a Senior Partner and Mercer’s Chief Marketing & Sales Officer. She is responsible for setting the firm’s global marketing and sales strategy, including positioning Mercer as a world-class brand, delivering dynamic digital customer engagement, and partnering with the business to drive profitable growth.
Prior to joining Mercer in 2014, Michelle was President of Zinio, LLC, the world’s largest digital magazine newsstand. In this role, she partnered with publishers and technology providers to drive growth from world-class digital magazine content, data, and interactive advertising. She also served as the Chief Marketing Officer for Barclaycard Global and the US. In these roles, Michelle was responsible for building world-class marketing capabilities for one of the world’s largest global credit card companies and enabling the company to transition from traditional credit cards to digital payments. Michelle was with Ogilvy & Mather Worldwide for 10 years ultimately becoming the firm’s Chief Operating Officer for the New York office, overseeing the advertising, digital and direct marketing businesses. During her time with Ogilvy, she significantly grew the agency through data-driven, digital marketing solutions for the world’s best brands – evolving the agency model to deliver integrated marketing solutions.
Michelle is a recognized thought-leader making contributions to a number of industry-related articles, whitepapers, and books, including “Future of Advertising 2020,” “Experience Branding, the New Growth Strategy,” and “Unlocking the Value of Customer Relationships through Emotional Loyalty”. Michelle has received numerous advertising and marketing awards, including Advertising Women of New York’s “Working Mother of the Year” honor and AdAge’s “Women to Watch” list.
Michelle earned a BA/BS degree in Economics and Biology from Northeastern University. She took courses toward a PhD in econometrics. Michelle was an adjunct professor at New York University teaching their graduate course in Integrated Marketing.